Roundup: packaging and display
November 6, 2015
You may have noticed a theme this week — I’ve been talking a lot about doing indie markets and craft fairs. I figured it’s only fair to include a roundup of my favorite resources for display, packaging and inspiration.
There’s nothing like Pinterest for inspiration and resources. I have a whole board full of pins, but here are some favorites:
- My favorite ring displays — these guys have been invaluable. I have a 5-finger one and several singles.
- A self-standing earring board — I made a variation on this that’s easy to break down and store flat. The link also includes a tutorial for necklace boards, which might be my next display project.
- Necklace boards — the owner of this shop has it on vacation, but the concept looks DIY-able.
I’d also recommend some signage, since it’s generally a good thing for people to know who you are. My friend Josh at Duo + Graphics helped me design and print the perfect one for me, but I’ve seen plenty of people DIY these as well.
This is where I battle between the idea of “branding” and the knowledge that most of my customers are one-time buyers — they’re not noticing if my “branding” is consistent as far as packaging is concerned. It gives me the freedom to experiment with printed materials and packing materials.
- Muslin drawstring bags — I buy mine from Amazon because it’s easy, but you can find them all over the Internet.
- Stickers, postcards & business cards — I’m a big fan of Moo, and they just keep on expanding their product offerings. Stickermule also does customs stickers.
- For mailing pieces, I can’t say enough good things about a sturdy padded envelope. I use 6″x10″ bubble mailers, which I buy in packs of 10 from Amazon. Much cheaper than buying singles from the post office, and more convenient as well.
I really had no idea where to start when I started doing indie markets. I used to do the windows and cases at the bead shop I worked in through high school and college, but it became clear pretty quickly that the same techniques that work when things aren’t being handled every few minutes don’t work in a booth setting. Pinterest to the rescue again!
- DandyBeads’ necklace display is one I keep coming back to, thinking I’ll emulate the layout.
- I love this card holder from Bella Cornicello on Etsy — it’s more sophisticated than my current “dump them on the table” display method.
- This table setup is gorgeous — I love the different visual levels and how organized everything looks, without feeling sterile or boring.
You’ll notice I didn’t post any pictures of my own setup. That’s because I don’t like it, and also because I don’t have very good pictures!